WeWork is, in short, a co-working company that leases spaces to vendors and business. In WeWork's life, they are known to collaborate with corporations, vendors and people of all walks of life. They regularly hold events like Creators' Markets, Spotlight Series Talks and many others to connect people and to bring to attention notable topics like LGBTQ+, sustainability etc.
I had the privilege of working a 4 months contract with WeWork SEA as an Associate Marketing Designer. These are some of the example of my works I have done in and for the company.
my role
Associate Marketing Designer
I got to experience a ton of new things, like planning events and executing them, following and implementing the artistic aesthetic used by WeWork SEA in the marketing assets, had the chance to revamp the design template for Spotlight Series, got to discuss on a sustainability campaign and even had time to do up a cheeky illustration for a planned #TeamMarketing hoodie!
spotlight series
Spotlight Series was the name of a series of events, notably for speakers with important messages such as LGBTQ+, sustainability, workplace equality etc. I was tasked to give its marketing design a new revamp, going with a style that is both mine as well as the company’s.
Event marketing assets
WeWork Singapore’s marketing team was the core of all Southeast Asia (SEA) marketing teams, therefore all the design works came from the Singapore office. WeWork SEA has a consistent marketing design style, and I was tasked with learning my way with using and ultimately mastering it. Below are some examples of marketing assets done for WeWork SEA, they include printed posters, online assets etc.
illustrations
Other than the posters with realistic photos, my work at WeWork also required me to illustrate. Through this short 4 months, I learnt how to draw illustrations with concepts, rather than just boring, straightforward illustrations. In this, there are illustrationos I did for Maythe4th, a Starwars reference to when we hosted a breakfast as well as a drinks session in honour of it. Additionally, I also sketched a few illustrations for the WeWork SEA Marketing team’s hoodie!
